Course unit title Basics of Marketing
Name and e-mail of the lecturer

Assoc. Prof. Boyana Boyanova, PhD;
boyanab@abv.bg

Course code 20134277
Learning activities and teaching methods Lectures, discussions, individual and group assignments
ECTS 4
Contact hours 15
Course content ( maximum 700 characters) The subject provides knowledge about the essence of the marketing activity, historical development of marketing, basic concepts, main conceptions in marketing, types of demand according to marketing and its goals, marketing system, marketing environment, consumer behaviour, consumer markets, industrial markets, institutional and government markets, product policy, pricing strategy, distribution policy and promotion policy.
Assessment method Individual or group assignment