Course unit title Marketing in Tourism
Name and e-mail of the lecturer

Assist. Prof.Tsanko Stefanov, PhD
cankostefanov@abv.bg

Course code 20041517
Learning activities and teaching methods Lectures, discussions, individual and group assignments
ECTS 4
Contact hours 15
Course content ( maximum 700 characters) The educational content on the subject includes the essence of tourist activity and the need for marketing efforts for its successful realization, marketing mix, marketing micro environment of tourism enterprises, marketing macro environment of tourism enterprises, tourism market; product policy, pricing policy, distribution policy and communication policy of tourism enterprises.
Assessment method Individual or group assignment