| Course unit title | Marketing in Tourism |
| Name and e-mail of the lecturer |
Assist. Prof.Tsanko Stefanov, PhD |
| Course code | 20041517 |
| Learning activities and teaching methods | Lectures, discussions, individual and group assignments |
| ECTS | 4 |
| Contact hours | 15 |
| Course content ( maximum 700 characters) | The educational content on the subject includes the essence of tourist activity and the need for marketing efforts for its successful realization, marketing mix, marketing micro environment of tourism enterprises, marketing macro environment of tourism enterprises, tourism market; product policy, pricing policy, distribution policy and communication policy of tourism enterprises. |
| Assessment method | Individual or group assignment |