Course unit title International Marketing
Name and e-mail of the lecturer

Assist. Prof. Tsanko Stefanov, PhD
cankostefanov@abv.bg

Course code 20041444
Learning activities and teaching methods

Lectures, discussions, individual and group assignments

ECTS 4
Contact hours 15
Course content ( maximum 700 characters)

The subject provides knowledge about international marketing-mix, international company environment, segmentation of international markets, international product company policy, international pricing company policy, international distribution company policy, international communication company policy etc.

Assessment method Individual or group assignment