|Course unit title||International Marketing|
|Name and e-mail of the lecturer||
Assist. Prof. Tsanko Stefanov, PhD
|Learning activities and teaching methods||
Lectures, discussions, individual and group assignments
|Course content ( maximum 700 characters)||
The subject provides knowledge about international marketing-mix, international company environment, segmentation of international markets, international product company policy, international pricing company policy, international distribution company policy, international communication company policy etc.
|Assessment method||Individual or group assignment|