| Course unit title | International Marketing |
| Name and e-mail of the lecturer |
Assist. Prof. Tsanko Stefanov, PhD |
| Course code | 20041444 |
| Learning activities and teaching methods |
Lectures, discussions, individual and group assignments |
| ECTS | 4 |
| Contact hours | 15 |
| Course content ( maximum 700 characters) |
The subject provides knowledge about international marketing-mix, international company environment, segmentation of international markets, international product company policy, international pricing company policy, international distribution company policy, international communication company policy etc. |
| Assessment method | Individual or group assignment |