|Course unit title
|Name and e-mail of the lecturer
Assoc. Prof. Boyana Boyanova, PhD
|Learning activities and teaching methods
|Lectures, discussions, individual and group assignments
|Course content (maximum 700 characters)
|The subject provides knowledge about developing a marketing plan at a corporate management level. Preparing a situation analysis, setting marketing goals, developing a marketing strategy for the company, etc.
|Individual or group assignment, Developing an individual practical assignment