Course unit title Marketing Management
Name and e-mail of the lecturer

Assoc. Prof. Boyana Boyanova, PhD

Course code 20041421
Learning activities and teaching methods Lectures, discussions, individual and group assignments
Contact hours 15
Course content (maximum 700 characters) The subject provides knowledge about developing a marketing plan at a corporate management level. Preparing a situation analysis, setting marketing goals, developing a marketing strategy for the company, etc.
Assessment method Individual or group assignment, Developing an individual practical assignment