| Course unit title | Marketing Management |
| Name and e-mail of the lecturer |
Assoc. Prof. Boyana Boyanova, PhD |
| Course code | 20041421 |
| Learning activities and teaching methods | Lectures, discussions, individual and group assignments |
| ECTS | 4 |
| Contact hours | 15 |
| Course content (maximum 700 characters) | The subject provides knowledge about developing a marketing plan at a corporate management level. Preparing a situation analysis, setting marketing goals, developing a marketing strategy for the company, etc. |
| Assessment method | Individual or group assignment, Developing an individual practical assignment |