Course unit title Marketing Management
Name and e-mail of the lecturer

Assoc. Prof. Boyana Boyanova, PhD
boyanab@abv.bg

Course code 20041421
Learning activities and teaching methods Lectures, discussions, individual and group assignments
ECTS 4
Contact hours 15
Course content (maximum 700 characters) The subject provides knowledge about developing a marketing plan at a corporate management level. Preparing a situation analysis, setting marketing goals, developing a marketing strategy for the company, etc.
Assessment method Individual or group assignment, Developing an individual practical assignment